Bla Bla Dubai has become one of Dubai’s most popular destinations, a massive venue with an eclectic offering, including a pool, restaurant, nightclub, and 21 bars, all with different opening and closing hours and seating arrangements.
This mega venue can host up to 4,000 guests per day, accommodating over 650,000 guests each year.
For the past three years, Bla Bla Dubai has relied on Servme’s reservation and CRM platform to support daily operations and enhance their guest experience.
From robust reservation capabilities to a guest CRM, POS integration, and targeted marketing campaigns, Servme’s features help Bla Bla deliver seamless guest experiences every day.
Bla Bla is a complex venue, housing different concepts under a single roof, with opening hours from 8 am until 3 am.
On a typical day, Bla Bla welcomes between 1,000 and 1,100 guests. This number doubles to around 2,200 during the winter season in Dubai, reaching up to 3,000 guests per day during high-demand events in peak seasons. This translates to over 650,000 guests per year!
Bla Bla Dubai’s Instagram page draws a staggering 122,000 followers, keeping their audience engaged and updated on their events, offers, and beach club.
To understand how Bla Bla manages their daily and weekly operations, we sat down with their Guest Relations Manager Rheinardt Britz.
When looking for a reservation system, Britz explained that they needed “a versatile reservation system to help manage 5 different sections and a massive flow of guests.”
“The reservation and CRM system should allow us to manage these different areas because they all operate differently. Servme has been fantastic for our needs since day one,” Britz says.
Servme enables Bla Bla Dubai to deliver seamless, personalized experiences at scale, no matter how complex or busy the venue gets. With Servme’s table management platform, moving guests from one area to another is a seamless process. With just a click, staff can transfer guests within the same interface, allowing the team to instantly respond to shifting guest preferences or changing occupancy levels.
The table management platform empowers Bla Bla Dubai’s team to identify VIP guests and repeat visitors who may have specific seating preferences or needs. This allows them to offer personalized seating arrangements that make guests feel recognized and valued. For instance, guests who prefer a particular table or area can be accommodated based on their preferences stored in the system. By enhancing the guest’s experience through tailored seating, Bla Bla Dubai strengthens loyalty and drives repeat visits.
This flexibility is invaluable for a venue where guests might start their day by the pool, enjoy a meal in the restaurant, and finish the night in the nightclub.
A large part of Bla Bla Dubai’s success comes from its repeat guests.
“We have guests who come in every week. Some even have their own table. We also get many guests through word-of-mouth and our musical events,” notes Bla Bla Dubai’s Guest Relations Manager Rheinardt Britz.
To keep the venue interesting, the Bla Bla Dubai’s team hosts weekly events, which encourage repeat visits, including Ladies’ Day on Tuesdays, Ducking Fridays by the pool, and weekly Sunday Roasts, among others. They also host concerts, private events, and parties. Guests directly book the events from Bla Bla’s website which is powered by Servme.
“Bla Bla Dubai is designed to be a venue with something for everyone,” Britz explains. “We want everyone to feel like they are having a great time. We want people to come into Bla Bla Dubai with a smile on their face and leave with an even bigger smile.”
When guests leave, Bla Bla Dubai shares the automated guest experience surveys in Servme. Over the years, guests have become raving fans of the Bla Bla’s brand and experience.
The responses to our guest surveys, along with the content shared on Instagram to more than 100K followers show how much of a good time guests are having, Britz says. It shows that Bla Bla’s team has successfully created and continues to create a memorable experience and an atmosphere that keeps guests coming back.
One way Bla Bla continues to make ripples into Dubai’s F&B scene has been with its standout music events strategy. The weekly musical events bring in a diverse audience, create a buzz on social media, and attract locals and tourists alike.
From hosting the Rewind Festival to The Human League to the Mixtape 90s Festival featuring S Club, Melanie C, Gareth Gates, and many more, Bla Bla has made a name for itself in Dubai’s music scene.
“These events bring in new crowds, expand our reach, and introduce Bla Bla to new communities,” shares Britz.
“Servme’s reservation and seating management system is the backbone of this venue,” states Britz. He explains that one of the top features that has made a difference for Bla Bla has been Servme’s guestbook which has helped him manage guest profiles.
Servme’s CRM and table management system provide Bla Bla’s team with centralized access to guest data, making it easy to track guest preferences, spending habits, and reservation histories. This information helps staff personalize each interaction, creating an experience that feels curated to each guest, regardless of how many people are visiting the venue.
“The guestbook has been fantastic. The guest list, combined with the new dynamic and static marketing lists, help us create targeted marketing campaigns. After all, we don’t want to spam people. Being able to filter out who to engage and when, that’s been amazing for us,” reveals Britz.
Besides the guestbook, Bla Bla uses Servme’s automated guest surveys, which have yielded stellar results.
“Bla Bla’s review scores are fantastic! They’re the highest I’ve ever seen, especially for this type of complex venue,” highlights Britz.
The image below shows Bla Bla’s overall rating of 4.83/5, with 5 being the highest rating possible.
To consistently deliver high-quality experiences, Bla Bla relies on Servme’s automated guest surveys to collect valuable feedback from guests across all areas of the venue. Each guest receives an automated survey after their visit or within 24 hours of their visit to Bla Bla.
This approach captures honest impressions while the experience is still fresh in guests’ minds, allowing the team to gauge real-time guest satisfaction and make timely adjustments.
Servme’s guest survey is a powerful tool for Bla Bla’s management. As soon as feedback is submitted, it is instantly shared with the relevant department managers. This gives them direct insights into what guests think of specific experiences in each section—whether it's the pool, restaurant, bars, or nightclub. Managers can quickly address any issues, implement improvements, or follow up on positive experiences, creating a responsive and guest-centered approach.
With access to instant, section-specific feedback, Bla Bla’s team can identify trends, address areas for improvement, and celebrate successes.
Servme’s seamless feedback loop has become essential to Bla Bla’s strategy, helping the team not only maintain their high standards but continuously improve them, ensuring that every guest leaves with a positive experience.
Special shout out to Servme’s support and product teams
Britz expands on his experience with Servme’s teams saying that as a venue, “We feel like we’re part of the development team. Whenever we make a request, the support team shares it with the tech team who gets back to us with ‘this is possible and this isn’t.’ And we’ve seen new features implemented based on our requests.”
Want to see how Servme can help your restaurant business? Whether you manage a single restaurant, a chain, F&B group, or even a concept as complex as Bla Bla Dubai, we’re ready to help.
Mohammed Rafy
Customer Spotlight
